Musing…
Drawing from the illogical box for phrases can give you the descriptor you’ve been looking for. For what? For what you are creating, developing, describing; for a theme, a brand, a trademark.
Charise’s Turn:
The décor in the outside patio of Lulu’s Bra and Grill on Amelia Island, Florida consists of decorated bras. Make no mistake, this is not Lulu’s Bar and Grill, it is her Bra and Grill. Hence the décor. I was vacationing on the island with a close friend and after convincing her to rent bikes we traversed the lush state park, then wound through neighborhoods and into town in search of food. Lulu’s, we found, is more than a theme or a scandal (not all the locals are pleased with the name and the display), it has really good, simple food (like fresh fish tacos). Hand it to Lulu to bust in on the cuisine scene with aplomb. She took a chance with an idea, and turned a phrase into a place unlike another.
Get Fired Up:
Articulate your ideas
-- talk about them or write them down, even in rough form.
They may take you by surprise, to realize the unexpected.
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